Marketing for Complementary Therapists by Steven A Harold is essential
reading for new and experienced professional practitioners.
Harold, hypnotherapist and ex-marketing professional, provides a step
by step action plan with more than 100 practical ideas on how to promote
your Complementary Therapy business.
Getting qualified and being a great practitioner simply isn't enough. It doesn't matter if you were top of the class in your discipline, as Harold quite rightly states "there's not much point in being good at what you do if no-one knows you exist". In order to get the phone to ring and convert those calls into paying clients, you have to consistently promote yourself and your services. That means marketing.
The great thing about the book is that it shows that marketing isn't necessarily about the hard sell. This easy to read daily marketing reference provides simple tried and tested ideas and techniques that are easy to execute and can be used again and again. If you are serious about being a professional Complementary Therapist and would like a 'How to' guide for establishing and building a successful practice then get yourself a copy of this book now.
Contents
- Practice places
- Practice management
- Promotional materials
- Education and courses
- Directories
- Advertising plus
- Organisations, groups and societies
- Health connections plus
- Networks
- Using retail outlets
- The Internet
- Extra enticers
- Miscellaneous
Buy from Amazon: online bookshop
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